Video stopped being a competitive advantage somewhere around 2023. Wyzowl's 2026 State of Video Marketing report puts business adoption at 91%, and the share of marketers reporting good ROI has slipped to 82% after peaking at 93%. Read those two numbers together and the story is obvious. Everybody has video now. Fewer people are getting anything back from it.

Video production used to be about fancy accessories, cool effects, big budgets, and ‘creative’ Today, effective video production Hong...